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CHAMISUL Brand identity, naming and packaging design for Chamisul, the No.1 soju brand in the world.
대한민국 및 세계 소주 시장 1위를 기록한 참이슬의 BI, 네이밍 및 패키징을 디자인하였습니다.







Chamisul stands as the best selling soju brand in Korea and the world.
Its iconic name meaning ‘true dew’ was designed by us in 1999
communicates the purity and trust of the brand and the drink.




It delivers a consistent taste that resonates across generations.
We helped Chamisul to establish a national and global
soju identity defined by familiarity, reliability, and accessibility.














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