CHUMCHURUM — crosspoint

CHUMCHURUM

Brand identity, naming, and packaging design for Chum-Churum, one of the biggest Korean soju brand.
대한민국 최대 소주 브랜드 중 하나인 처음처럼의 BI, 네이밍, 패키지를 디자인하였습니다.

Chum-Churum uses soft curves and friendly typography
to communicate a smooth and approachable brand image.
Its clean packaging design visually express purity and honesty.

Colour and graphic elements communicates tradition in a modern way.
The design of Chum-Churum establishes a smooth
and trustworthy soju identity that anyone can enjoy comfortably.