CUCHEN — crosspoint

CUCHEN

Brand identity design for Cuchen, a Korean home appliance brand specialising in rice cookers.
밥솥과 주방 가전 솔루션을 전문으로 하는 한국 가전 브랜드 쿠첸의 BI를 디자인하였습니다.

Cuchen emphasises reliability and technological expertise
through a simple, solid logo and intuitive icon.
Its orange colour pallete visually conveys energy and professionalism.

The orange icon can be used as a pattern, and its visual identity
leads to a design that is playful yet approachable for the audience.
It establishes a modern identity that balances functionality with trustworthiness.