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DAISO Brand identity and logo renewal for the leading company in household goods industry.
대한민국 생활용품 업계의 선두 기업 다이소의 BI 및 로고를 리뉴얼하였습니다.








The signature red colour captures attention 
while expressing the energetic and approachable identity.
Refined logotype delivers a bold yet memorable brand image.






The square symbolises balance and stability,
and the six circles represent Daiso’s philosophy
of offering a wide range of quality products that enrich everyday life.















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