DIMCHAE — crosspoint

DIMCHAE

Corporate identity design for Dimchae, leading kimchi refrigerator brand of Korea.
숙성과 신선 보관 기술을 선도하는 한국 대표 김치냉장고 브랜드 딤채의 CI를 디자인하였습니다.

Dimchae holds a clear technological identity as a specialised appliance
brand that precisely controls kimchi fermentation.
Our brand design features balanced proportions and
restrained colours that blend seamlessly into modern kitchens.

The brand identity expands to its other products, Bistro d and Keller d.
Dimchae establishes an appliance brand identity that
conveys both Korea specific culinary expertise and practicality.