DOOSAN BEARS — crosspoint

DOOSAN BEARS

Brand identity design for Doosan Bears, a Korean professional baseball team.
대한민국의 프로야구 구단 두산 베어스의 BI를 디자인하였습니다.

We designed the visual identity for Doosan Bears,
meaning the half moon bear and the ‘v’ standing for victory.
Its navy, yellow, and white colour system conveys tradition and
the prestige of a historic professional baseball team.

The identity achieves strong versatility and recognition across uniforms,
merchandise, and fan materials. We helped Doosan Bears to
establish an identity that visually embodies strength, unity, and legacy.