DR.JART — crosspoint

DR.JART

Brand identity design for Dr.Jart, a global cosmetic brand bridging science and art.
과학과 예술의 결합을 통해 피부 솔루션을 제안하는 글로벌 더모코스메틱 브랜드 닥터자르트의 BI를 디자인하였습니다.

Brand Dr.Jart conveys scientific credibility through
clean typography and graphic elements inspired from lab.

Its colour coded product lines communicates
different skin solutions while adding a sense of wit and modernity.
The visual identity balances expertise with approachable, contemporary design.