EACH PASTE — crosspoint

EACH PASTE

Brand identity, naming and packaging design for Each paste, a Korean oral care brand.
잇몸 건강과 일상 구강 케어를 강조하는 한국 잇몸치약 브랜드 잇치의 BI, 네이밍 및 패키징을 디자인하였습니다.

Each paste uses soft, trustworthy design elements and
colours to symbolise healthy gums and convey professionalism.
Its logo and packaging are clean and intuitive, making the
product easy to memorise and approachable for consumers.

With our design, Each paste establishes a brand identity for
daily oral care that combines functional benefits
with a trustworthy, health-focused visual approach.