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HANKOOK TIRE Corporate identity design for Hankook Tire, a global leader in driving innovation.
드라이빙을 선도하는 글로벌 기업 한국타이어의 Cl를 디자인하였습니다.







We created a symbol that evokes tire treads and dynamic motion, 
with a logotype that holds innovative spirit, 
collaborating with British typographer, Neville Brody.






The brand name “Hankook” was inspired from 
the Korean pronunciation of ‘Korea.’ 
Simple and easy to pronounce, familiar and approachable.





The design expresses Hankook Tire’s determination
to advance as a progressive, pioneering
tire manufacturer of the 21st century.














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