HERSTELLER — crosspoint

Hersteller

Brand identity design for Hersteller, a Korean skincare brand focusing on functional beauty.
스킨케어 솔루션을 제안하는 한국 화장품 브랜드 허스텔러의 BI를 디자인하였습니다.

Hersteller reveals a focused skincare philosophy
through a minimalist brand strategy that removes unnecessary elements.
Its logo and packaging use restrained typography and calm color tones.

The product lineup is designed around clear functional
purposes, directly addressing specific skin concerns.
Their beauty identity that emphasises simplicity and rational design.