INNISFREE — crosspoint

INNISFREE

Brand identity, naming, and packaging design for Innisfree, a Korean beauty brand known for natural and sustainable skincare.
자연 성분과 지속 가능한 스킨케어를 강조하는 한국 뷰티 브랜드 이니스프리의 BI, 네이밍, 패키징을 디자인하였습니다.

Brand identity of innisfree is an eco-friendly and fresh image
through green tones inspired by nature and a soft, curved logo.
Its packaging use minimal, nature inspired visuals.

The product line communicates plant based ingredients and
skin friendly benefits, providing a healthy and safe beauty experience.
Modern lifestyle beauty identity communicates nature and sustainability.