JUNGKWANJANG — crosspoint

JUNGKWANJANG

Brand identity and packaging design for JungKwanJang, leading ginseng brand of Korea.
건강과 전통을 강조하는 한국 대표 홍삼 브랜드 정관장의 BI 및 패키징을 디자인하였습니다.

For JungKwanJang, we used deep red and classical typography
to communicate tradition and reliability. Its logo and packaging
feature balanced layouts and simple graphics with a premium image.

The packaging centers on comfortable consumer experience.
With its design, JungKwanJang establishes its identity as a
premium wellness brand that communicates health, quality, and expertise.