LG TROMM — crosspoint

LG TROMM

Brand identity and naming design for LG Electronics’ premium home appliance line, TROMM.
LG 전자의 프리미엄 가전 라인 트롬의 BI 및 네이밍을 디자인하였습니다.

The brand name ‘TROMM’ communicates
the idea of drum washing or beating,
symbolising the motion of washing and its powerful performance.

TROMM communicates technological reliability,
refined aesthetics, and a premium yet casual lifestyle,
becoming the world best washer and dryer brand.