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TOO COOL FOR SCHOOL Brand identity, naming, and packaging design for Too Cool For School, a Korean cosmetic brand.
창의적이고 재치있는 디자인을 강조하는 코스메틱 브랜드 Too Cool For School의 CI를 디자인하였습니다.






Too Cool For School visualises its playful and creative personality
through bold colour added with a very simple typography.
Packaging features whimsical illustrations adding fun for young audiences.




Product spans makeup and skincare, offering creative beauty experiences.
Too Cool For School establishes a modern beauty 
brand identity that communicates individuality, creativity, and playfulness.














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